2014/2015

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Program Details

Goal

This certificate program aims at training new professionals to serve retail & real estate industry at national and regional participation, through internationally accredited training programs, certificate programs, professional and scientific research and publications.
Alongside the outstanding faculty of Özyeğin University, center’s aim is to enhance the program by guest speakers, who are well known leaders of their line of business.

Time & Location

Start Date: October 13, 2014 End Date: May 8, 2015

Location: OzU Graduate School of Business – Swissotel Premises

Distinguished Faculty & Guest Lecturers
Module 1 – Introduction

  • Avi Alkaş –  JLL
  • Osman İllez – Bayraktar Holding
  • Mehmet T. Nane –  Carrefoursa
  • Emrah İnel – Boyner Holding
  • Serdar Sunay  – Boyner Holding
  • Prof. Ümit Özlale –  Ozyeğin Üniversity
  • Harun Tavşancıl – Tavşancıl Law Company
  • Serkan Gül  Hergüner Bilgen Özeke Law Co.
  • Vehbi Kahveci – Kahveci Law Company
  • Serhan Koçaklı – Kolcuoğlu Law Company,
Module 2 – Design & Development

  • Murat Kader – İki Design Grıup,
  • Mustafa Toner – Toner Architecture Design
  • David Leech – Haskoll Architects,
  • Asst. Pro.Erkan Yönder – Özyeğin University
  • Dr. Herman Kok – Multi Development
  • Prof. Gürsel Öngören – Öngören Law Company
  • İbrahim İbrahim – Portland Design
  • Göker Erkman – CG Design
  • Ali Osman Öztürk – A Architecture Design
Module 3 – Finance & Accounting

  • Hüsnü Güreli – Güreli YMM
  • Prof. Cemal İbiş – Karde
  • Ass.Prof.Işıl Erol  – Ozyeğin University
  • David Lebus – JLL UK
  • Şenay Azak Matt – Aeral Bank
  • İbrahim Paksoy Cevahir SC
Module 4 – Financial Analysıs

  • Joseph Karp -Apollo Rida
  • Sayat Delice – JLL
  • Osman İllez – Bayraktar Holding
  • Emrah İnel – Boyner Holding
  • Ass. Prof. Ayşegül Özbakır – Yıldız Technical University
  • Güniz Çelen – Çelen Real Estate Valuation
Module 5 – Strategy

  • Cem Eriç – Kanyon
  • Engin Yıldırım – Plata SC
  • Yurdaer Kahraman – Fiba Holding
  • Aytaç Özçiçek – AVM Partners
  • Ass. Prof. Nuran Acur – Ozyegin University
  • Ass. Prof.Mehmet Genç – Ozyeğin University
  • Dr. Vahit İpekçi
  • Vahap Küçük
Module 6- Management

  • İdil Türkmenoğlu – Boyner Holding
  • Aslan Saranga – Dominos
  • Hülya Erbeyli – Smart People
  • Tufan Karaca
  • Ass. Prof.Emre Soyer –  Ozyeğin University
  • Nevzat Yavan – JLL
  • Cüney Savaş –  JLL
  • Bedia Akiş Meral – Boyner Holding
  • Ümit Türüdü Şen –  Emaar
  • Avi Alkaş –  JLL
  • Vahap Küçük – LCW
Module 7- Sales & Marketing

  • Melih Niyego – Pronet
  • Ass. Prof. Sinem Atakan –  Ozyeğin University
  • Prof. Filipa Fernandes  – Spar
  • Sibel Üğdül – Boyner Holding
  • Bahar Akyıldız  – JLL
  • Nur Ziyaoğlu –  Zorlu
  • Yomi Kastro  –  Inveon
  • Binnaz Dinçer  – Multi Development
  • Yonca Aközer  – Alkaş Consulting
Module 8- ICSC School

Topics:

  • Shopping Center Management Overview
  • Retailing Basics & Principles
  • Consumer Marketing Advertisig Sales Promotion
  • Community & Public Relations
  • Operations Maintenance Security and Risk Management
  • Centre Merchandising and Tenant Mix
  • The Marketing Plan
  • Market Research & Techniques
  • Basics of Leasing and The Lease Language
  • Accounting Budgets & Lease Administration
  • Shopping Center Analysis
  • Turkish Economy
  • Sustainibility

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